Market Research

Client: YMCA of Newfoundland and Labrador

Need: Presented with an opportunity to expand its programs in its community, the charity required a study of the current and potential market as part of its due diligence process and good governance of strategic decisions and donor investments.

KDP Service: Conducted regional and provincial market research to assess the viability to build a new outdoor education and environmental facility. Research scope included competitive market assessment, potential user groups, digital document reviews, program inventory review, product pricing strategy, interviews (industry executive, charity management, academics and community practitioners) and socio-economic data analysis. The project culminated in reporting on the research findings, offering recommendations on strategy and tactics for the program and facility installation design.

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