"...one-third of Canadians were reported to donate in response to canvassing at a shopping centre or on the street.Canvassing yields 20% of the total donations charities receive annually." As you consider your charitable gifts this holiday, I offer some considerations to the donors and charities engaged in canvassing for cash contributions.
The common idea of 'what gets measured, gets done' falls short of the importance of applying learning derived from the evaluation of performance and levels of satisfaction of client and donor....
This past week I had the pleasure of sitting in on a strategic planning session with a small start-up charity. Money was on the minds of many around the table, so I thought I would share my thoughts on the four essential tools...
The value donors bring to charities is both financial and advisory; and if both are managed well charities can place their futures on a more solid footing. To illustrate my point, I share two scenarios:
Every charity needs a healthy culture of philanthropy and this starts with the leadership from each and every governance volunteer. Board members serve as role models ...
“It’s showtime!” Your team has worked tirelessly. They sold out the gala, secured sponsors, prepared scripts, the production is set and the meal is in final preparation. They applied the tips and tasks of Phase One and Two in the event cycle and now it’s time to execute Phase Three: The Experience.....
Great events get built over time and create emotional connections. They possess a strong call to action and emote a sense of community. Great galas stand out above many other fundraising events if they compel people to attend, elevate your cause and garner donor support long after the event. Below you will find tips to help...
There is an abundance of advice about strategy and the how-to's of fundraising, however little time is spent on developing personal qualities, like empathy, patience, integrity, ability to motivate and good listening. These are qualities that can be developed over time and are essential...
Today’s donor wants more than a transactional relationship with a social cause, so let’s shift our traditional view of the ‘case for support’ to a ‘case for engagement’.... I have provided key suggestions for transforming your traditional case for support into a dynamic case for engagement. The shift reflects an integrated approach using the traditional primary document along with your....
