We are living in a time organizational culture is everything, and everything represents culture. Nonprofit organizations should be vigilant with their own people as much as the communities they serve. If organizations are operating contrary to authentic equal respect and value for all - Millennials will read the BS meter and walk.
When nonprofits thrive in a healthy ecosystem and are deliberate in capacity building over time, it strengthens a nonprofit's ability to deliver its mission.
Organizations, like the YMCA, universities and government municipalities operating in this fitness space are uniquely positioned to impact the health and wellness of individuals, strengthen our communities and extend their Missions. I am suggesting 3 areas where charities/nonprofits could better compete to gain market share and improve the health and well-being of Canadians.