Our Purpose Project

Helping vulnerable youth to reach their full potential. Financial proceeds from the sale of products are donated to local youth charities working in under-resourced communities. Resolute Clothing Co., founded by Keith Publicover, is helping young people thrive.

We recognize when investments are made in our most vulnerable youth, they can achieve greater success in attaining higher education, improve their overall health and wellness, lead prosperous lives and make meaningful contributions to the broader community. Here are a few stats the call us to act:

In low-income communities across Canada, high school dropout rates can reach up to 50% or higher

Resolute Clothing Co | Supporting Vulnerable Youth With Products Sold

In Canada, only 1 out of 5 children who need mental health services receives them

Almost 1 in every 5 households in Canada experience serious housing affordability issues (spending over 50% of their low income on rent) which puts them at risk of homelessness

Nearly 1.2 million Canadian children younger than 18 (17%) lived in a low-income household in 2015. 21% of single mothers in Canada raise their children while living in poverty (7% of single fathers raise their children in poverty)

Together, Let’s invest in the next generation.